Rooster® Expands Operations with Strategic Warehouse Consolidation

We're really excited to share some big news from Rooster – we’re taking a major step forward by expanding our operations and bringing our European warehousing back to the UK!

This move has been a long time coming, and it’s all part of our strategy to streamline logistics, improve stock availability, and ensure even faster delivery times for our amazing partners and customers throughout Europe.

For the past couple of years, we’ve been working with a fantastic team in Germany to help us manage warehouse fulfillment during the Brexit transition. They’ve been great, but with the improvements in courier and freight forwarding processes, we knew it was the right time to consolidate everything back to the UK.

This isn’t just about simplifying things – it’s about increasing our capacity to meet growing demand across Europe. Sure, we expect there might be a few bumps in the road as we get everything running smoothly, but our priority is making sure our partners receive their gear promptly so they can continue delivering a high level service to their customers.

By fulfilling orders directly from its expanded UK warehouse and factory, We will be able to offer more reliable deliveries and improved stock availability throughout Europe. Bulk winter orders will continue to be shipped directly from the factory, optimising efficiency and ensuring that Rooster’s high-performance gear reaches customers swiftly.

This expansion underscores our ongoing commitment to supporting small boat dinghy sailing and racing, while growing its presence in the keelboat market. In 2025, Rooster will introduce new, cutting-edge products under its SB2 and SB3 ranges, reinforcing its leadership in providing innovative equipment for both dinghy and keelboat sailors. We also remains dedicated to meeting the needs of watersports enthusiasts across various disciplines.

As we continue to grow, building strong partnerships and maintaining those close relationships with our customers is our top priority. The marine industry presents its challenges, but we’re committed to staying at the forefront with innovation, performance, and customer satisfaction at the heart of everything we do. This is just the beginning of some incredible things to come for Rooster!