Full Sail into Spring: An Easter Update from the Rooster Team

As the breeze begins to warm and the days stretch a little longer, there's that unmistakable energy amongst the team - It’s the buzz of boats back on the water, spring sessions, and plans for the season ahead.

This Easter, we want to take a moment to wish all of our customers, community, and partners a very Happy Easter from everyone at Rooster.

Over the past few months, we’ve been hard at work behind the scenes, preparing for what’s shaping up to be an exciting and full-throttle season on the water. Here’s a quick look at what we’ve been up to:

🌊 New Kit, Built for Adventure
We’re gearing up to launch our new season collection, with a selection of styles already live in the Coming Soon section of our website. This expanded range has been carefully developed for coastal and inshore sailors, and also includes a few fun new essentials. Among the highlights: the SB1 Inshore Smock, Shoreline Jacket, Women’s Technical Shorts 2.0, SB2 Deck Trainers, and our all-new Coastal Hi-Fits.

The SB2 Deck Trainers, in particular, have already been turning heads - not just on deck, but also among the SUP community, thanks to their lightweight design and excellent grip on wet surfaces.

Whether you're coaching, racing, paddleboarding, or simply out exploring, this collection is built to handle real conditions - created for real sailors and watersports enthusiasts who love what they do.

⛵ Supporting the Future of Sailing
From junior regattas to international championships, we’re proud to support a wide range of events — not only at the grassroots level, but right up to the highest levels of performance. Our 2025 calendar includes sponsorship of top-tier sailing regattas, stand-up paddleboarding (SUP) events, and coastal rowing beach sprints, reflecting our commitment to the broader watersports community.

Whether it’s inspiring the next generation or backing athletes at the peak of their game, we’re invested in helping the sport grow — and we can’t wait to share more from the water as the season unfolds.

🤝 Growing the Rooster Family
We’ve welcomed a new wave of ambassadors, riders, coaches, and team members into the Rooster fold - all united by a shared passion for performance, adventure, and life on the water. This season, you can expect plenty of behind-the-scenes stories, product favourites, and expert insights from across the Rooster community.

🇺🇸 Looking Ahead: US Developments

As our international presence continues to grow, we're currently taking time to carefully review our operations in the United States in light of recent changes, including updated tariffs and other regulatory shifts. The US remains a key market for us, and we’re committed to making well-considered decisions that allow us to continue supporting American sailors with the same care, quality, and passion that define the Rooster brand.

We’ll keep you updated as our plans take shape - and in the meantime, thank you for your continued support, trust, and patience.

This time of year is all about fresh starts - so whether you're clearing out your kit bag, upgrading your sailing wardrobe, or just itching to get back on the water, we’re here to help make it a season to remember.

Thank you for being part of the Rooster journey — for choosing our kit, wearing it with pride, and sharing our love for life on the water.

Wishing you a Happy Easter, plenty of breeze, and maybe just a bit of chocolate too.

The Rooster Team
🐥🧡